Marketing for landscape architects
Landscape practices do work that photographs well years after the appointment ended. We build the site so each scheme is written up, dated and findable, for the planners, architects and developers who appoint you.
What does marketing for landscape architects involve?
Marketing for landscape architects means making completed schemes and technical services visible to the people who commission them. We build landscape architecture practices a project-led website, write up the schemes as proper case studies, and make the practice findable in search and AI-assisted search for its specialisms.
Most landscape work is appointed by architects, developers, planning consultants and local authorities, often to satisfy a planning requirement. A smaller share is private garden design commissioned by homeowners. The two audiences need different pages, and the technical services such as landscape and visual impact assessment need explaining in the terms a developer searches for.
Key takeaways
- Development landscape work is won through architects and planning consultants, so the site must speak to them.
- Technical services such as LVIA and landscape strategies for planning deserve their own pages.
- Awards and completed public-realm schemes belong on project pages, not buried in a news feed.
How do landscape architects win work?
On development schemes the landscape architect is usually brought in by the architect or the planning consultant, or directly by a developer who needs a landscape strategy, a planting plan or a visual impact assessment to support an application. They choose a practice they have used before or one a colleague names, then check its experience of similar sites and of the local planning authority.
Public-realm and education work comes through frameworks, tenders and competitions, where the practice's track record is scored. Private garden clients behave like any residential buyer: they search locally, look at images and want to know the process and the cost.
What does a client check before appointing a landscape architect?
- Completed schemes of the same type: housing, public realm, schools, healthcare or private gardens
- Planning-stage services: landscape and visual impact assessment, landscape strategies, biodiversity net gain input
- Chartered status with the Landscape Institute and who leads each project
- Experience with the local planning authority and with schemes that reached completion
What should the website show?
- Case studies with the client, the brief, the constraints, the date and what was built
- A page for each technical service, explaining when a planning application needs it
- Sector pages for development, public realm and education work
- Private garden design kept distinct, with its own process and enquiry route
Project write-ups are drafted by us from a twenty-minute call with you and approved before anything is published. How the build works is on the website design section of our services page.
What do clients ask before they find a landscape architect?
Questions like these, typed into Google or put to an AI assistant. They are examples of the kind of thing people ask, not measured search volumes; your own Search Console data is what decides which ones the site answers first.
- “When does a planning application need a landscape and visual impact assessment?”
- “What does a landscape architect do on a housing development?”
- “Which landscape architects have designed public squares?”
- “How much does a garden designer charge?”
Which approach suits landscape architects?
Practices working for developers, architects and authorities sit on the national track. Garden design for private clients sits on the residential track.
Residential-facing practices
Architects, structural engineers and interior designers taking homeowner and small-developer work within a region
- Google Business Profile kept current, with a reviews approach that fits a practice
- Local-intent pages for the work and the area you actually want
- Google Ads management — search campaigns around the project types you want more of, spend paid direct to Google
National consultancies
MEP, structural, civil and specialist consultancies selling to developers, contractors, architects and estates teams
- Mention outreach each quarter — partner credits, LinkedIn tags, one trade-press pitch
- No Google Business Profile emphasis and no ads, because the intent isn't there
- Mention outreach every month, with a trade-press pitch each quarter
The detail of what each package includes is in the SEO and AI-search visibility section and on the pricing page.
Have you worked with landscape architects before?
Not yet, and we would rather say so than imply otherwise. The websites we have built so far are for an architecture practice, a mechanical and electrical consultancy and an EV charging design consultancy. The method is the same for landscape architects: a site organised around completed work, credentials where a buyer looks, and reporting on what can actually be measured.
What does it cost, and what do you guarantee?
Every price is published. A website is £1,200 or £1,500, fixed, with the domain in your name, and there is no website fee if the site you have is sound. Monthly packages are £395, £595 and £895, each with a 3-month minimum.
We put 5 guarantees in writing, all on things we control: what ships in the first month, when a new site launches, and what the reports quote. We do not promise a ranking, an AI recommendation or a number of enquiries, because nobody controls those.
See every price and guaranteeProfessional bodies for landscape architects
Clients and search engines both look for membership and registration with the bodies below. We make sure your status is stated accurately on the site and matches your listing with each of them.
Questions landscape architects ask us
Mostly through the architect or planning consultant on the scheme, or directly by a developer who needs landscape input for planning. That makes the practice's reputation with those professionals the main channel, and the website the place they confirm its experience before putting the name forward.
Disciplines that work alongside landscape architects
See how your practice is described today
The free AI-search audit records what Google and five AI assistants say when someone asks for a landscape architect, and what a referred client sees when they look you up. If you're already in good shape, it says so.