Marketing for architects
For an architecture practice the website is the portfolio a prospective client studies before the first call. We build it around the projects, then make it findable for the work and the places you want.
What does marketing for architects involve?
Marketing for architects means showing the right projects to the right client at the moment they are choosing who to approach. We build architecture practices a fast, project-led website, make it visible in search and in AI-assisted search for the kind of work the practice wants, and keep it current each month.
For a practice taking homeowner work that is mostly local: extensions, new builds and conversions in the towns you serve. For a practice working for developers, schools or healthcare clients it is about credibility on lookup, because that work arrives by referral, framework or competition and the site has to confirm the recommendation.
Key takeaways
- Homeowners search locally for an architect and compare three or four practices on their projects before calling.
- Commercial clients arrive by referral and check the site for schemes like theirs, at their scale.
- ARB registration and RIBA Chartered status belong where a buyer sees them, not only in the footer.
How do architects win work?
Residential clients are usually commissioning an architect for the first time. They ask friends, search for an architect in their town, and then look hard at photographs and at whether the practice has done a project like theirs: a rear extension to a 1930s semi, a barn conversion, a replacement dwelling in the Green Belt. Planning record in their own local authority matters to them more than awards.
Developers, contractors and estates teams appoint through relationships, frameworks and competitive fee bids. The name comes first; the website is where they check sector experience, the size of scheme the practice has delivered and who the directors are. A practice with strong work and a thin site loses that check quietly.
What does a client check before appointing an architect?
- Completed projects of the same type and scale as theirs, with the brief and the constraints explained
- Planning approvals in their local authority, or in comparable settings such as conservation areas
- ARB registration, RIBA Chartered Practice status and who will actually run the job
- How the process and the fees work, stage by stage, for someone who has not done this before
What should the website show?
- A project page per scheme: brief, constraints, what the practice did, planning outcome, photographs
- Project-type pages a client can recognise themselves in: extensions, new homes, conversions, commercial
- The areas the practice takes work in, each backed by projects completed there
- The people, their registration and the RIBA work stages in plain English
Project write-ups are drafted by us from a twenty-minute call with you and approved before anything is published. How the build works is on the website design section of our services page.
What do clients ask before they find an architect?
Questions like these, typed into Google or put to an AI assistant. They are examples of the kind of thing people ask, not measured search volumes; your own Search Console data is what decides which ones the site answers first.
- “Do I need an architect for a rear extension?”
- “How much does an architect charge for a house extension?”
- “Which architects near me have experience with listed buildings?”
- “What does an architect do at each RIBA stage?”
Which approach suits architects?
Most practices sit on the residential track, where local search demand is real. Practices working mainly for developers, education or healthcare clients sit on the national track, where case studies and mentions do the work.
Residential-facing practices
Architects, structural engineers and interior designers taking homeowner and small-developer work within a region
- Google Business Profile kept current, with a reviews approach that fits a practice
- Local-intent pages for the work and the area you actually want
- Google Ads management — search campaigns around the project types you want more of, spend paid direct to Google
National consultancies
MEP, structural, civil and specialist consultancies selling to developers, contractors, architects and estates teams
- Mention outreach each quarter — partner credits, LinkedIn tags, one trade-press pitch
- No Google Business Profile emphasis and no ads, because the intent isn't there
- Mention outreach every month, with a trade-press pitch each quarter
The detail of what each package includes is in the SEO and AI-search visibility section and on the pricing page.
Have you worked with architects before?
LND Architecture + Design
LND Architecture + Design is an architecture and design practice in Lancashire working on private homes and commercial schemes, with completed projects across East Lancashire and the Ribble Valley.
A projects-led site for a residential-facing practice: a projects page with the completed homes and interiors, a page for each service, and about and contact. The photography and short films were prepared for the web so the work loads quickly on a phone.
What does it cost, and what do you guarantee?
Every price is published. A website is £1,200 or £1,500, fixed, with the domain in your name, and there is no website fee if the site you have is sound. Monthly packages are £395, £595 and £895, each with a 3-month minimum.
We put 5 guarantees in writing, all on things we control: what ships in the first month, when a new site launches, and what the reports quote. We do not promise a ranking, an AI recommendation or a number of enquiries, because nobody controls those.
See every price and guaranteeProfessional bodies for architects
Clients and search engines both look for membership and registration with the bodies below. We make sure your status is stated accurately on the site and matches your listing with each of them.
Questions architects ask us
Project pages that explain the brief, the constraints and the outcome rather than showing photographs alone; pages for each type of project you want more of; the areas you work in; and the people, with ARB registration and RIBA status visible. A clear route to an enquiry on every page matters as much as the design.
Disciplines that work alongside architects
See how your practice is described today
The free AI-search audit records what Google and five AI assistants say when someone asks for an architect, and what a referred client sees when they look you up. If you're already in good shape, it says so.