Pricing
Pricing built for tradesmen who want their business to grow.
Every package starts with a one-off £350 website build and £15/month hosting and maintenance. The monthly fee is the ongoing SEO and AEO work that gets you ranked on Google and cited in AI search.
01 — The Four Tiers
Choose how we work together.
Most clients land on Growth. Foundation is the entry point if you want to start lean. Engine is for commercial operators with high-value contracts.
Website
+ £15/mo hosting
A production website with full AEO foundations. No ongoing search work — for tradesmen who want a credible web presence but aren't ready for monthly investment.
- ✓ 10-page website built and hosted
- ✓ Schema markup + AEO foundations
- ✓ Google Business Profile claimed
- ✓ Contact form + click-to-call
- ✓ 30 days bug-fix support after launch
Free AEO audit before you commit
Foundation
+ £15/mo hosting
Foundations stay active and monitored. Monthly AI visibility tracking, weekly GBP posts, citations maintained, monthly report. No new content.
- ✓ Everything in Website
- ✓ Monthly AI visibility tracking with screenshots
- ✓ Weekly Google Business Profile posts
- ✓ 5 core citations maintained
- ✓ Monthly performance report
Free AEO audit before you commit
Growth
+ £15/mo hosting
Active SEO and AEO every month. Two new pages of AEO-optimised content. Backlink outreach. Monthly strategy call. Where most clients land.
- ✓ Everything in Foundation
- ✓ 2 new AEO-optimised pages per month
- ✓ Backlink outreach
- ✓ 15+ citations
- ✓ Monthly strategy call (45 min)
Free AEO audit before you commit
Engine
+ £15/mo hosting
Everything in Growth, plus your choice of Google Ads management or done-for-you sales (AI voice agent + appointment chasing). For commercial operators.
- ✓ Everything in Growth
- ✓ Google Ads OR done-for-you sales (your choice)
- ✓ AI voice agent + appointment chasing (if sales chosen)
- ✓ Compliance certificate generation (EICR, gas certs)
- ✓ Bi-weekly strategy calls
Free AEO audit before you commit
Ad spend, where applicable on Engine, is paid by you directly to Google or Meta and is not included in the monthly fee. Typical starting budgets for trades are £30–50/day per platform. We'll recommend the right starting budget during onboarding.
02 — Why This Pricing
How we can charge less than other trades marketing agencies.
No bloated software stack
Most trades marketing agencies pay £200–250/month for GoHighLevel before they earn anything. We use a leaner stack — Cloudflare Pages for hosting, direct integrations for automation, our own systems for reporting. That cost saving goes to you.
Specialism over breadth
We do SEO and AEO. That's it. We don't run social campaigns, we don't write your blog posts about general topics, we don't produce branded merchandise. Saying no to everything else means saying yes to the work that actually moves your rankings.
AI-assisted, human-edited
We use modern AI tooling to draft research, content briefs, and reports — then edit and refine by hand before anything is published. Same output quality, fraction of the agency overhead. Industry-standard practice.
03 — Full Feature Comparison
Every feature, every tier, side by side.
If you want to compare exactly what's included, this is the full table. Use it to find the tier that matches what you actually need.
| Feature | Website | Foundation | Growth | Engine |
|---|---|---|---|---|
| Website & Foundations | ||||
| Monthly investment | £350 one-off | £150/mo | £300/mo | £500/mo |
| Setup fee (one-off) | Included | £350 build | £350 build | £350 build |
| Hosting & maintenance | £15/mo | £15/mo | £15/mo | £15/mo |
| 10-page website | ||||
| Domain + hosting setup | ||||
| Mobile-first design | ||||
| Schema markup | ||||
| llms.txt + AEO foundations | ||||
| Contact form + click-to-call | ||||
| Google Business Profile claimed | ||||
| Search & AEO (ongoing) | ||||
| Google Business Profile management | — | Weekly posts | Weekly posts | Weekly posts |
| AI visibility tracking (ChatGPT, Perplexity, Gemini, AI Overviews) | — | |||
| Local SEO ranking reports | — | |||
| Citation building | — | 5 core | 15+ | 20+ incl. AI sources |
| New AEO-optimised content per month | — | — | 2 pages | 2–3 pages + Reddit/Quora |
| SEO content per month | — | — | 1 post | 2 posts |
| Backlink outreach | — | — | ||
| AI engine submission | — | — | ||
| Automation & Sales | ||||
| Speed-to-lead SMS automation | — | |||
| Missed-call text-back | — | |||
| Review request automation | — | |||
| Trade-specific CRM templates | — | — | ||
| Lead nurture sequences | — | — | ||
| Quote follow-up automation | — | — | SMS | Human VA |
| Google Ads management | — | — | — | |
| Meta Ads management | — | — | — | |
| AI voice agent (24/7) | — | — | — | |
| Done-for-you appointment setting | — | — | — | |
| Compliance certificate generation (EICR, gas certs) | — | — | — | |
| Job costing dashboard | — | — | — | |
| Reporting & Support | ||||
| Monthly performance report | — | ✓ + sales report | ||
| Strategy call frequency | — | Quarterly | Monthly | Bi-weekly |
| Response time | — | 5 working days | 24 hours | 4 hours same-day |
| Trades Network access | — | |||
| Minimum commitment | None | 3 months | 3 months | 6 months |
04 — Questions
Pricing questions, answered.
Why a £350 build fee on top of the monthly?
What's the minimum commitment?
Can I switch tiers later?
Is ad spend included?
What if I already have a website?
What's the £15/month hosting actually for?
Do you work with trades outside the UK?
What if I just want one specific thing — say, just AEO?
Still not sure which tier is right?
Start with a free AEO audit. We'll tell you which tier we'd actually recommend for your business — even if it's the cheapest one.