About

Built to be the first business pitch — not the fifth marketing pitch.

Trade Growth SEO is a one-person SEO and AEO agency for UK tradesmen. Founded by Brad in 2026, working with one client per trade per area, focused on a single specialism done well.

Brad, founder of Trade Growth SEO

Brad, founder

Lancashire, United Kingdom

01 — The Thesis

Tradesmen don't need another marketing agency. They need someone who picks one thing and gets it right.

Every tradesman I've spoken to since starting this has heard the same pitch from four or five different agencies in the last twelve months. Website redesign. Google Ads. SEO. Social media. Some kind of CRM. £600 a month, twelve-month contract, leads will start in 90 days. The pitch is identical. The results are identical: a moderate uplift if you're lucky, a dead pipeline if you're not.

Trade Growth SEO exists to be the agency that walks in and doesn't say any of that. We sell one thing — search visibility. On Google and in AI search. That's the whole offer. We don't run your Facebook page. We don't write generic blog posts. We don't manage your reputation across forty platforms. We pick the work that compounds — the work that makes you findable to the customers who are actively looking right now — and we do that work month after month.

It's a narrower offer than most agencies make. That's deliberate. The narrower the scope, the deeper the work. The deeper the work, the better the rankings. The better the rankings, the more leads come in. That's the entire business model.

02 — Differentiation

Four things you won't find at other trades marketing agencies.

01

Answer Engine Optimisation, not just SEO

Most agencies are still optimising tradesmen for blue-link Google. We optimise for the answer ChatGPT, Perplexity, Gemini and Google AI Overviews give when a customer asks. That's where homeowners under 40 are searching now — and almost no UK tradesman has thought about it yet.

02

One client per trade per area

If I'm working with one Bamber Bridge electrician on EICR ranking, I won't take on another. Your rankings are not competing against someone else paying me the same money. This rule is non-negotiable — it's what makes the work defensible.

03

Monthly proof, not promises

Every month you receive a single PDF report. AI visibility screenshots, Google rankings for tracked keywords, citation count, Google Business Profile insights, call and form volumes. No vanity metrics. No jargon. Just what changed, why, and what's next. If the line isn't moving, you can leave with 30 days notice.

04

Lean stack, lower price

Most trades agencies pay £200–£250 a month for software (typically GoHighLevel) before they earn a penny from you. Trade Growth SEO runs a leaner setup — direct integrations, automation built with modern tooling, hosting on Cloudflare. That cost saving is passed on. It's why we can charge less for deeper work.

03 — How Brad Works

Working with one person — not a team you'll never meet.

Most agencies you'll have looked at are 5–15 people. Account managers, strategists, content writers, ad specialists, social media coordinators. When you onboard, you'll meet a sales person you'll never see again. When you have a question, you'll fill in a ticket and wait. When rankings drop, four different people will tell you four different explanations.

Trade Growth SEO is one person — Brad — supported by a stack of modern AI tooling that handles the leverage-able work. When you call, Brad answers. When you have a question, Brad replies the same day. When rankings drop, Brad tells you what happened and what we're changing. That's the entire engagement model — and it scales further than most people expect, because the tooling carries the labour while the relationship stays human.

What to expect

  • Same-day reply to messages, Monday to Friday
  • Monthly performance call (Growth tier and above)
  • WhatsApp access for ad-hoc questions
  • Honest answers — including 'no' when 'no' is right
  • Reports delivered on time, every month
  • 30 days notice to leave, no penalty, no questions

04 — Who Brad Works With

The kind of tradesman this agency is built for.

Trade Growth SEO is not for everyone. It's built for a specific kind of operator — and being honest about that upfront means we both save time.

Good fit if you're

  • A UK tradesman with at least 12 months of trading and a real customer base
  • Already winning some work through Google or referrals — you just want more of it, consistently
  • Serving a defined geographic area — local, regional, or commercial UK-wide
  • Comfortable being held to a 90-day timeline (not 30 days, not overnight)
  • Done with the generic agency pitch and ready for someone who picks one specialism

Probably not a fit if you're

  • Brand new to your trade and still figuring out your offer
  • Looking for a marketing agency that does everything — social, brand, video, design
  • Expecting leads within 30 days (it takes 90 to start showing results)
  • Working on price alone — there are cheaper providers if that's all that matters
  • Located outside the UK

05 — The Company

Trade Growth SEO at a glance.

Founded

2026

Founder

Brad

Base

Lancashire, UK

Specialism

SEO and AEO for tradesmen

Team size

One person + tooling

Clients

By application only

Exclusivity

One client per trade per area

Minimum term

3 months (6 for Engine)

Guarantee

30 days notice to leave, anytime

06 — In the Field

Currently working with NorthGrid Electrical.

NorthGrid Electrical is a NICEIC-registered commercial electrical contractor in Lancashire, specialising in EICR testing for housing associations, facilities management companies, and aviation. We're building their AEO foundations to capture commercial enquiries from AI search — results published monthly as they come in.

Read the case study →

07 — Questions

About the agency, answered.

Is it really just one person?
Yes. Trade Growth SEO is built deliberately as a one-person agency supported by modern AI tooling. Most agencies hide that the work is done by junior staff against a template; this one is honest that the work is done by Brad against a system. The advantage for clients is direct access, faster decisions, and lower overheads. The honest constraint is that there's a ceiling on how many clients can be served well — which is why exclusivity per trade and per area matters.
What if Brad gets ill or goes on holiday?
Reporting and scheduled work continue without interruption — they're automated. Email and WhatsApp reply times stretch to next-working-day for the duration. For Engine clients, a stand-by VA covers urgent items. Long-term resilience is built into how the agency operates — it's a system, not a single person sitting at a desk all day.
Why no team? Wouldn't growing faster help me?
It would help in the short term if the work being scaled was the right work. In trades marketing, what compounds is depth — better schema, better content, better citations, longer-running campaigns. Adding a team to do this same work just means each client gets a less experienced person doing it. The plan is to stay lean, raise quality, and grow client roster gradually as the system matures.
How many clients does Trade Growth SEO take on?
Currently building from one client (NorthGrid) toward fifteen by end of year one. After that, growth slows deliberately. Capacity is gated by the exclusivity rule — only one electrician, one plumber, etc., per defined geographic area — which naturally caps the roster.
Where is Trade Growth SEO based?
Lancashire, UK. Work is delivered remotely to clients across the United Kingdom — the work doesn't require being physically near the client. We're happy to meet in person if your business is within reasonable distance of Lancashire.
What if I want to work with you but you already have a client in my trade and area?
Get in touch anyway. The exclusivity rule is enforced by trade-and-area pairing, not just trade — so a Manchester electrician and a Liverpool electrician can both be clients. If we genuinely overlap, we'll be honest, point you to a peer who might be able to help, and add you to a waitlist in case the position opens up.

Want to see what Brad would actually do for your business?

Start with a free AEO audit. You'll see exactly what's working, what's not, and the three things that would move your rankings fastest.

Request your audit Or WhatsApp Brad